1. How much of admissions is sales and how much is counseling?
Some days it feels like we are “selling the school” and some other days it feels like we are counseling parents. What are the do’s and don’ts in each of these positions?
2. What are the skills needed for successful admissions management?
Looking around the room, what are the participants’ professional skills and abilities? What is the story of our coming into admissions? What more do we need and what do we need to do away with to be successful?
3. Admissions – Marketing – Communications – same family?
In many of our schools these are either the same person or the same department. How should these three very important components come together to best represent and help your school mission?
