OpenApply Admissions Conference Shanghai: Recap

Hosted at Western International School of Shanghai
English Address
No. 555 Lian Min Road
Xujing Town Shanghai
Qing Pu District PRC 201702

Chinese Address

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Saturday, November 5 • 1:30pm - 2:45pm
Job-Alike - Round 1

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1.    How much of admissions is sales and how much is counseling?
Some days it feels like we are “selling the school” and some other days it feels like we are counseling parents. What are the do’s and don’ts in each of these positions?

2.    What are the skills needed for successful admissions management?
Looking around the room, what are the participants’ professional skills and abilities? What is the story of our coming into admissions? What more do we need and what do we need to do away with to be successful? 

3.    Admissions – Marketing – Communications – same family?
In many of our schools these are either the same person or the same department. How should these three very important components come together to best represent and help your school mission?

avatar for Catalina Gardescu

Catalina Gardescu

Manager of Admissions & External Relations, American International School of Bucharest
Catalina Gardescu is the Manager of Admissions & External Relations at the American International School of Bucharest where she has worked in various positions. She is Romanian and lives in Bucharest with her son and partner.A graduate of the University of Bucharest with a Bachelor... Read More →

avatar for Christina Decu

Christina Decu

Director of Admissions and Marketing, Western International School of Shanghai
Mrs Christina Decu has lived in Sweden, Germany, the USA and since 1992 in Shanghai, China. Her background is tourism but she worked many years in finance and added eventually a China MBA. She got involved in education while being part of establishing the German school in Shanghai... Read More →
avatar for Kelly Jo Larson

Kelly Jo Larson

Sr. Director Communications & Strategic Planning, Concordia International School Shanghai
As Senior Director of Communications and Strategic Planning overseeing all Marketing & Communications activities for Concordia International School Shanghai, Kelly Jo Larson employs the same techniques she used in the business world to focus the team on building the brand to affect... Read More →
avatar for Alice Li-Arndt

Alice Li-Arndt

Director of Admissions, Shanghai American School
Since 2013 Alice Li-Arndt has headed the Office of Admission at Shanghai American School (SAS), one of the largest, most historic international schools in China. In addition to overseeing a multinational team on two Pre-K to Grade 12 campuses, she also serves on the general leadership... Read More →
avatar for Corrie Zacharia

Corrie Zacharia

Head of Admissions, China Region, Yew Chung International School of Shanghai
For over eight years, Corrie has helped expatriate families navigate the complicated Shanghai international school landscape and make the best decision for their children -- one that will enable them to thrive during their time in China and beyond. She oversees a multicultural Admissions... Read More →

Saturday November 5, 2016 1:30pm - 2:45pm CST
Orsini Theatre Western International School of Shanghai